Meta AI
by Meta
Meta's assistant across its apps, web and AI glasses
PricingFreemium
Starts at—
Free tierYes
Platformsweb, ios, android
Models usedMuse Spark (Meta Superintelligence Labs), per April 2026 coverage
Best for
People who already use WhatsApp, Instagram, Facebook or Messenger and want an assistant inside those apps.
Overview
Meta AI is Meta's consumer assistant, available free on meta.ai, in its own app and inside Meta's social apps. Meta is testing paid Meta One tiers that add expanded AI usage, but these are not broadly available.
Strengths and limits
- Built into WhatsApp, Instagram, Facebook and Messenger
- Free image and video generation
- Standalone app and meta.ai website
- Paid Meta One tiers are in limited testing in select countries only
- Requires a Meta account to sign in
What the free plan includes
Meta AI chat, image generation and other features are free; Meta says heavy use of features like Thinking mode and image/video generation will be capped.