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Luma (Dream Machine / Luma Agents)

by Luma AI

Creative agent and Ray video models for video, image and audio

PricingPaid
Starts at$30/month (Plus)
Free tierNo
Platformsweb, api
Models usedRay3.2, Ray3.14 (video), UNI-1 (image)

Best for

Creators who want an agent that plans and produces multi-asset video and image projects using Luma's Ray models.

Overview

Luma AI's consumer product is now presented as Luma, a creative agent (Luma Agents) that works across video, image, audio and text; Dream Machine is no longer named on the homepage. Plans (Plus, Pro, Ultra) are credit-based, and the Ray3.2 and UNI-1 models are also offered via API.

Strengths and limits

  • Ray3.2 video model with HDR and EXR output options
  • Agent workflow across video, image, audio and text
  • Includes third-party image and video models
  • No free plan listed on the pricing page; entry plan is $30/month
  • Credit costs rise quickly with resolution and HDR

Sources

Facts checked Oct 14, 2026
  1. lumalabs.ai/pricing
  2. lumalabs.ai/